Covid-19 was a massive global shock to people and businesses everywhere and everyone had to think fast on their feet to keep their doors open. Going forward, the big question remains – how can we future proof our livelihoods and their chance of future survival?
Last weekend my family and I went to a show on Saturday evening, followed by a sneaky dessert-slash-wine afterwards. The tickets for the event were booked on my mobile device and an app on the same device was to book the uber to get there. At the show during the interval, I used another app to pay for our drinks.
While standing in the queue my smartwatch buzzed, with a reminder to add something to my online grocery order and update of my step count for the day.
Sound familiar? This is all quite normal behaviour for us these days, but a few years ago it would have been something of a fantasy. Technology has changed our lives significantly in recent years – for all of us – consumers and businesses alike.
Covid-19 was a massive global shock to people and businesses everywhere and businesses had to think fast on their feet to keep their doors open. Going forward, the big question remains – how can we future proof our livelihoods and their chance of future survival?
While we can’t predict the future we can prepare for unexpected challenges.
Diversify Income Streams
Lots of people thought about diversification of income streams before Covid-19 and during lockdown wish, they had taken the leap to commit to them. No matter what business or industry you are in, there are ways to diversify your income streams and not leave all of your earning potential in one basket.
Measure, Adapt and Innovate
Had a roaring success with print ads to get you to a monumental point in your business? Will that same strategy take you forward to where you want to be?
Innovation is the key to staying relevant and not getting left behind in the dust from the competition. The statement “This is the way we have always done things” is a certifiable death sentence for any business.
Measure every event, campaign and process in your business, adopt new technology and industry trends, driving to create a bustling environment of innovation among employees.
Identify Future Risks
Get your team or some trusted colleagues together around a table and put together some of the worst possible case scenarios for your business. Then tackle how you might navigate the challenges and come out on top.
Anticipate Future Customer Demands
Listen to your customers, find out what their pain points are, use Analytics to observe their patterns of behaviour and study industry trends to anticipate future needs and wants. Tools like Google Analytics will give you valuable real-time insight into patterns of behaviour, buying patterns and shifts between previous patterns and the start of new ones.
If customers can’t find you and your information online, book, pay or make an inquiry from their phone – you have lost their foot in the door already.
So what happens if you don’t have a website and with such a rapidly changing economic environment you are not sure that you have the budget for one either? Then a Supersonic Site will be perfect for your needs and it comes without a brutal capital outlay.
- Choose your design
- Provide your content and images
- Launch your new website in 48 hours*
Starting from $1999 + gst [Payment terms available]
The Supersonic website platform has been designed to grow with your business. So when you are ready to scale up or grow big, your site has the space and ability to follow you in any direction you want to go.
Not sure if you are ready for a website? Take the quiz!